How to Send OTP Messages Using WhatsApp Business API

When keeping online accounts protected and secure, OTP (One-time passwords) are essential to verify the user. Multiple businesses rely on OTP to confirm the authorization of user access to their accounts. These messages are shared in text but can also be shared through WhatsApp.

Through WhatsApp OTPs, a unique numeric is shared with the registered number of users on WhatsApp. This is a fast, secure, and easy method for them to verify their identity and bring out the transactions. 

The article will describe how OTPs work on WhatsApp, driving you to the setup of WhatsApp Business API to send OTP, and then delve into various organizations’ use cases. Let’s go now!

What is WhatsApp OTP?

Typically, OTP is a one-time password with a brief number code that may be used in multiple applications for user safety authentication. OTP is available to protect the user’s data while logging into the application. The data is only visible briefly due to its behavior in confirming data security.

WhatsApp OTP is a two-factor authentication that authenticates the user’s identity during account authentication, transitions, and other essential details. Leveraging WhatsApp to share messages adds an extra layer of security instead of different channels, ensuring end-to-end encryption, cost-effectiveness, and delivery rates. 

Whether checking your bank statement or purchasing something online, an OTP is sent via SMS, WhatsApp, and Email to keep personal details safe and secure from hackers and cyber attacks. 

Do you know what the best part is? For the user, the process is simple and quick. Apart from jumping through hoops to confirm who you are, you can receive a code on WhatsApp that you can utilize to verify your identity. 

Additionally, it is free for users to get WhatsApp OTPs. Businesses need to pay the charges for OTP to authenticate the users. And for that, considering WhatsApp Business API is a good idea.

Top 6 Benefits of Sending OTP With WhatsApp Business API

Check the below given practical benefits of sending OTP with WhatsApp business API and how it supports the authentication process:

1. SMS drawback

Sharing messages over WhatsApp via a BSP like Getgabs means that if a message can not be delivered to the clients, it will automatically jump to SMS or other messaging platforms. You are not required to do any extra linking – activate the platform in conversation API and manage the rest. This streamlines the process and future-proofs your organization against any changes or problems in the market. 

2. High open rates

WhatsApp keeps a distinct benefit regarding conversation channels with its high open rates compared to other platforms. Not all customers open SMS or email messages. Still, messages shared on WhatsApp are frequently checked and are likely to be noticed. WhatsApp is a reliable and trusted solution, and through WhatsApp business API, organizations can ensure the OTPs are instantly delivered and accessed.

3. Better security

When you leverage WhatsApp Business API to send OTP to authenticate the user’s identity, you are growing security for both client and business because WhatsApp messages are end-to-end encrypted. Additionally, delivering the OTP to the right person on WhatsApp adds an extra layer of authentication because of WhatsApp’s factors to confirm that the rightful account user can access their message.

4. Seamless user experience

The WhatsApp Business API improves accessibility and ease when OTPs are sent. Users have grown acclimated to WhatsApp’s user-friendly interface, making it a familiar and easy-to-use communication tool. They can quickly receive and validate OTPs since they can easily navigate messages. As a result, companies may lower friction and streamline the identification process. WhatsApp might result in a more seamless authentication procedure and increased user engagement.

5. Cost-efficiency

Integrating the WhatsApp Business API for OTP distribution can benefit organizations looking to cut costs. Using WhatsApp’s current infrastructure and capabilities, organizations can save money on extra resources and specialized OTP gateways. This enables companies to cut operations expenses while taking advantage of WhatsApp’s extensive user base and security features. Based on their requirements and OTP volume, businesses can optimize costs with the flexible price options provided by the WhatsApp Business API.

6. Ease of use

WhatsApp Business API offers a familiar interface that helps to lower the friction in the authentication process and reduces the learning curve for the users. This makes the authentication prompt hassle and intuitive. 

How do you send OTP using WhatsApp Business API?

Sharing an OTP over WhatsApp is simple and effective. Still, you will require a WhatsApp Business platform profile to do the same. You can only share OTPs through authentication templates in WhatsApp Business API. If you are leveraging the free WhatsApp business app, you can share OTPs on the WhatsApp platform. 

Being a business, your best action would be to send OTPs through WhatsApp to pick a WhatsApp business solution offered by a business service provider (BSP). This is the simple way to access an API to share OTP via Whatsapp, and setup is easy.

Additionally, using a BSP provided added perks – such as high-messaging throughput, automatic fallback to messages if a WhatsApp connection is lost or the receiver does not have an active WhatsApp profile, and a chance to link to other platforms such as contact centers, chatbots, and others. 

You require a third-party solution or the WhatsApp Business API to send OTPs, so functioning with BSP is a significant way to get started. 

Check the quick and easy three-sided method to start your journey.

1. Setup a Meta Business Manager Account

The best you require is to set up a Meta Business Manager account.  Here, you have to submit the details about your business and will be able to add other contacts and assets to your account. 

2. Sign up for your Getgabs WhatsApp Business API account

Then next, you will need to set up a WhatsApp Business account with Getgabs. And getting started with Getgabs is straightforward:

1. Register or sign in to the Getgabs account 
2. Locate the home page (Dashboard) and Tap on > Eye Icon under action or directly go to  Automatic Onboarding 
3. Press “Log in with Facebook” in the Automatic Onboarding.
4. Sign in to your Facebook Account 
5. Tap Continue to approve your account with Getgabs. 
6. Check the permissions and tap “Get Started.”
7. Submit your company details to build a business portfolio, and select the dropdown menu to see whether a profile exists. 
8. create a new business portfolio and submit the details as per business documentation, such as a GST certificate or Incorporation Certificate.
9. Verification details will be shared for approval. You will also receive an email from Meta for approval. 
10. Details will be authorized for Whatsapp Business API 

Note: Get in touch with us to book your free demo and start to spread the magic of Whatsapp Business API to encourage your business. 

3. Submit the authentication message templates to WhatsApp for approval

And at last, when sending any business-initiated messages with WhatsApp (like OTP), you should have two things – 

1. Subscriber opt-in
2. Approved WhatsApp message templates

WhatsApp approves templates quickly, within 2 minutes. Regardless, we always suggested that businesses submit templates quickly to enable potential rejections, allowing them to make required changes and resubmit.

Use Cases of WhatsApp OTPs

Whatsapp’s business API is the most excellent way to ensure the safety and security of users’ details through various authentication methods. But what does that look like in real time? These are the best use cases of WhatsApp OTPs and how industries use them.

1. Two-factor authentication

One of the most important examples of using WhatsApp OTP is Two-factor authentication. To sign into an account, users need to have access to two-factor authentication. The two factors in this case are:

1. It could be the user’s password.
2. Something like they receive during login, like – an OTP.

Integrating the Two-factor authentication confirms that even if a password is unauthorized, compromised access is still frustrating. 

2. User registration

New user registration is seamless and safe with WhatsApp OTPs. At the time of the registration process, you can confirm that every user’s identity is verified through WhatsApp before granting access. Like this, users may receive their authentication code directly to the WhatsApp account for a practical registration experience!

3. Password reset

WhatsApp OTPs can significantly password reset requests by offering users a secure, hassle-free way to regain access to their accounts. Users can quickly reset passwords without requiring manual verification when they get an OTP code directly to their WhatsApp message application. 

4. Subscription services

Do you offer a software service on a subscription basis? Or could you provide another type of subscription-based service? Consenting to these services may be more convenient with WhatsApp OTPs. Users receive a number code on WhatsApp, enabling them to verify their identity quickly and keeping things more accessible and safe for their subscription profile. 

5. Identity verification for customer support

When clients call for help with specific things, the business may ask for the WhatsApp OTP code. This confirms they know who they are communicating with before giving any help or service. 

6. Transaction confirmations

Financial transactions are made more secure by using WhatsApp OTPs for transaction confirmations. Users can request an OTP on WhatsApp when initiating a transaction, guaranteeing that only authorized individuals can finish it. This keeps consumers’ financial information secure and helps prevent unwanted access.

Financial organizations can transition to conversational banking by using WhatsApp to send verification messages. This implies they can use the same messaging app to deliver OTPs, assist customers, and even provide customized financial services.

7. Account recovery

Another use case of sending WhatsApp OTP with WhatsApp business API is to receive the account. Users can authenticate their identities and regain account access by receiving authentication messages directly from their WhatsApp accounts.

8. Appointment confirmation

Organizations such as doctor’s offices or beauty shops could share one-time passwords through WhatsApp with clients to verify that their booked appointments are confirmed. This method supports confirming fewer people skip their bookings, organizing the day’s schedule, and ensuring every patient gets their turn.

Why Implement WhatsApp OTP?

As we already discussed, OTP is important because organizations use it to authenticate multiple transactions and identities during logins and online shopping.

Because of its extra security layers, multiple companies use WhatsApp to send antoesendTP received and 2FA (two-factor authentication). The conversational SMS OTP strategy may have specific security problems. 

Whatsapp OTP is the practical alternative due to the following reasons:

• WhatsApp offers end-to-end encryption, which means the details shared over WhatsApp are between the user and the business. 
• High delivery rates.
• Cost-effective than SMS OTP (ILDO/International SMS)
• Can analyze and monitor the changes in ownership or identity for WhatsApp phone numbers
• WhatsApp chatbot integration will assist users in logging in.

Implementing OTP with WhatsApp Business API

• Setup and Integration of Account: Open a WhatsApp Business API account and get the required authorizations from WhatsApp. A WhatsApp Business Solution Provider (BSP) such as Getgabs can assist. Subsequently, include the WhatsApp Business API in your current services or systems.
• Message Templates: To send OTPs over the WhatsApp API, you must utilize approved templates. As a result, you must create message templates for OTP transmission while adhering to WhatsApp’s rules and regulations. With their extensive collection of pre-approved templates, WhatsApp BSPs can assist and streamline the procedure.
• Opt-In and Consent: Before sending WhatsApp OTP remember to get permission from the user while abiding by any applicable WhatsApp Laws and terms.
• Delivery and Confirmation: Transmit OTPs with WhatsApp Business API and implement a verification strategy to validate the received code.

Frequently Asked Questions

Q1. What is the term ‘WhatsApp OTP’?

A.  WhatsApp OTP is a unique and temporary number code shared through the WhatsApp platform, often used for verifying and authenticating a user’s individuality for a secure transaction or sign-in process.

Q2. Is WhatsApp OTP delivery safe?

A. WhatsApp offers end-to-end encryption to confirm that OTPs delivered on the platform are secured and protected from suspicious activity.

Q3. Do we need an additional app to share WhatsApp OTP?

A.  No, there is no requirement to have an additional app to share WhatsApp OTP. However, the enterprise usually integrates secure API or third-party software to create and share OTP with customers on WhatsApp automatically.

Q4. Can you send multiple OTP at one time?

A.  you can send multiple WhatsApp OTPs through WhatsApp business API to automate the process efficiently and seamlessly. 

Q5. What if the receiver does not receive the OTP?

A.  If the user fails to receive OTP, there is an option to request another OTP code. This is suggested to check the internet connection and ensure the receiver’s Whatsapp is active and running.

Conclusion

Sending WhatsApp OTP with WhatsApp business API is a secure way to verify identities. Companies that use OTP for authentication and verification ensure safe access to accounts with end-to-end encryption globally. This is convenient and improves the security and trust in your client’s interactions. 

At Getgabs, we will fully support utilizing the features of WhatsApp Business API for your company. We are the best WhatsApp business API CRM for organizations. Alongside WhatsApp business API integration, we offer various features like customized templates, bulk messages, AI-powered chatbots, etc.

So why not start it today to enjoy the immense benefits of WhatsApp OTP in your business and explore the market? 

Do you want to start it today? Our comprehensive WhatsApp Business API post will help you set up the API for every aspect of your customer journey.