How to Setup Increase WhatsApp Message Sending Limit in 2025

In this article, we will mention the important steps to increase the WhatsApp message-sending limit in 2025. When you start your business conversations over WhatsApp, you will have some restrictions: Messaging limits. The messaging limits describe the highest number of messages your business can send within 24 hours of time through a specific phone number.

Knowing how WhatsApp messaging limits functions with WhatsApp business API is one of the quick lessons one must know while sending marketing messages. Let’s move towards knowing everything about how to grow WhatsApp messaging limits.

What is WhatsApp Messaging Limit?

The fundamental WhatsApp messaging limit is based on the count of conversations you have every month. But there are two types of conversations: one is user-initiated, and the other is business-initiated. 

Whenever a user sends a message to a business, and they respond within 24 hours, it is known as user-initiated messaging. Hence, this is not included in the sending limit. Whereas, if you are the one who starts sending messages using WhatsApp message templates, it’s business initiated. These messages count toward the messaging limit and charges for every message.

The count of conversations you can begin is your messaging limit. The important thing to remember is that if a client starts a conversation but responds after a 24-hour window, it’s also considered business-initiated communication. Hence, it counted as a part of your messaging limit.

Is There a WhatsApp Sending Limit?

Yes, WhatsApp implies a messaging limit for the conversations. The highest number of messages a business sends with a phone number in a rolling period of 24 hours. Basically, business phone numbers could just contact 250 users in a 24-hour period of time. However, the number can be grown gradually by adhering to a few best practices and targeting the required criteria. Have a glimpse at how to increase your WhatsApp sending limit.

Ways to Increase WhatsApp Message Sending Limit

Whatsapp message sending limits for business-initiated can grow from 1k to 10k, 10k to 100k, and then to unlimited count. You can achieve the limit of more than 1k through automatic scaling, which we will discuss next. Getting a WhatsApp messaging limit is possible with the below methods. 

1. Business verification

The first way to increase the WhatsApp message-sending limit is to verify your business when Meta verifies the quality of your messages to check if you’re fit for a messaging limit increase.

2. Identity verification

Along with business verification, you are required to verify your identity. If identity verification is needed, it will be displayed in the Limit panel within WhatsApp Manager’s ‘Overview’ menu. Plus, you would be capable of attaining an account_alerts webhook with 

INCREASED_CAPABILITIES_ELIGIBILITY_NEED_MORE_INFO

On the basis of confirmation of your identity, your increase of messaging limit will be accepted or may be denied.

3. Open 1000 conversations within 30 days

Meta needs you to unlock 1000 or more business-initiated conversations within a 30-day moving period before growing your messaging limit. Remember, you must be using templates with high-quality ratings. When this number is achieved, Meta will observe the quality of your messages to know whether to accept or reject the sending limit increase.

4. Send quality messages

You must be sharing high-quality messages to increase your WhatsApp sending limit. Make sure you completely follow the WhatsApp business messaging guidelines and just send messages to clients who have opted in. More customized messages are preferred than open-ended messages. Assure the messages are shared at the right time to not show as spam and boost the content and length.

5. Request for an increase

When your message-sending limit is still at 250 even after completing business and identity verification or targeting 100 communications at the 30-day mark. Open a ticket and raise your concerns.

Locate Ask a Question> WABiz: Phone number & registration > Request type> Request a messaging tier upgrade.

When your message is rejected, as per your account_alerts webhook, you can take particular actions to extend your limit.

Prerequisites to Increase Message Sending Limit

For every new conversation you initiate with your client on WhatsApp, Meta track and assess whether to extend the limit or not. There are a few prerequisites to be achieved to increase the WhatsApp messaging sending limit.

• Phone number status should be ‘connected.’
• The phone number has a quality rating of ‘Medium’ or ‘High.’
• The count of conversations you started with unique buyers in the last seven days must be equal to or more than half of the current messaging limit.

How to Check WhatsApp Messaging Limit Increased?

1. WhatsApp messaging limit increased from 1k to 10k in 2-days

Meta will assess whether to extend the limit every time you start a new communication when you reach the limit of 1000. It is based on the above criteria only.

For instance, if the 500th message was checked at 4 PM, the messaging limit will be extended to 24 hours, which means 4 PM the following day.

WhatsApp message limit increased from 1k to 10k in 4-days

Note: This primarily relates to using best practices to increase the number of business-initiated chats from the 1000 basic WhatsApp limit accessible upon authentication to 10,000. If there are any open messages, they are also included here. You cannot extend your WhatsApp messaging limit to 10,000 if your clients block you or flag your messages as spam.

How to View WhatsApp Message Sending Limit?

There are many ways to check your WhatsApp messaging limit per day. These include:

1. WhatsApp manager

Go to the overview section in WhatsApp Manager and open the limits panel where you can view your WhatsApp sending limit. If you are still to reach the 1000 conversations threshold limit, the panel will also describe how to extend the WhatsApp message limit. When you reach the 1000 business-initiated limit, you can see your new limit by opening ‘Account tools’ and unlocking ‘insights.’

2. Facebook business account

In the Facebook business profile, move to ‘Business settings’ and then open accounts. Then go to ‘WhatsApp account’ and pick your WhatsApp profile. There, you can open WhatsApp Manager in the settings tab. Where you can select the phone number you want to view the limit of and find the current messaging limit from the messaging section.

3. GetItSMS

To view your WhatsApp messaging limit on GetItSMS, navigate to ‘Campaigns,’ pick WhatsApp, and then go to Manage Settings. From there, you can check WhatsApp message sending limits from the messaging limit section.

Trick to Manage Automatic Rejections for WhatsApp Messaging Limit

Your WhatsApp business phone number remains at its current capacity if Meta rejects an increase in the messaging limit. Your current limit can be raised by using the alert_type and alert_description attributes, which are activated when the Meta account_alerts webhook is triggered. Examine the steps you can take to implement these particular techniques.

WhatsApp Quality Rating in 2025

The quality rating of WhatsApp measures the quality of every message a customer receives in the last seven days or the last 24 hours. The quality rating is determined by examining a variety of quality indicators, like recent blocks from users, the reasons users give for blocking, etc.

WhatsApp quality rating can be of three separate types:

• Green signals high quality.
• Yellow indicates the quality is medium.
• Red indicates low quality.

If the quality rating transits too low, you will get a warning alert from the business manager along with an email. The status of your phone number will be changed when quality changes.

Flagged – It shows your quality rating changes to low. The messaging limit will be lessened to an instant lower tier if the number is labeled for more than 7 days sequentially.

Restricted – It means the number reaches the highest messaging limit. The business is not allowed to send more messages until the 24 hours is complete. 

Frequently Asked Questions

Q1. Can we forward five messages at a time on WhatsApp?

A. Yes, you can forward five messages simultaneously, you should forward in multiple message batches. WhatsApp limits forwarding to 5 clients at a time to lower spam and misinterpretation spread.

Q2. What is the right way to increase WhatsApp character limit?

A. You could not extend the character limit of 65,536. Yet, you can split long messages into many parts or short content if messages overreach the limit.

Q3. How many messages can be shared in a day?

A. For WhatsApp Business API, a business’s limits vary by tier: 1,000, 10,000, or 100,000 unique consumers per day, based on message quality and interactions.

Q4. What’s the message limit per day on WhatsApp?

A. WhatsApp’s messaging limit for companies, based on its messaging tier, begins from 1,000 users/day for new clients, scaling up to 100,000 when you create trust.

Q5. What is WhatsApp’s highest message length?

A. WhatsApp offers the highest message length of 65,536 characters. This involves text, spaces, and special characters. Hence, you can share long messages, but many users stay well below the limit.

Conclusion

It is necessary to know that WhatsApp messaging limits are fixed by the platform to reinforce how industries are meant to create value for their customers. Following the above tips and using WhatsApp Business API solutions like Getgabs. It helps to navigate WhatsApp limits; we advise going with the best practices -starting from connecting to clients’ approval to message them on WhatsApp.

Want to know how to increase message limits? Drop us a message, and our team will get back to you!