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Growing time Decrease Your Click-to-WhatsApp Ad Spend enhances the possibility of business revenue and brand awareness but with a lower investment. Marketing has come a long way now; this is not only about flashy billboards or catchy TV ads. 

Presently, organizations are including the power of immediate messaging tools to target their audience in the meantime. And that one is a Click-to-WhatsApp ad. 

Let’s consider: a potential lead sees your ad, taps a button, and directs to the WhatsApp chat with your brand. Sounds amazing, right? This is because click-to-whatsApp ads take credit and allow businesses to engage with their audience in a mannered and direct way.

But what are the ways involved in decreasing click-to-Whatsapp ad spending? Let’s jump to the strategies for smashing campaigns.

Introduction to Click-to-WhatsApp Ads?

Go with the basics of the term. Click-to-WhatsApp ad is the kind of advertising run on platforms such as Facebook or Instagram that drives customers directly to business WhatsApp chat while tapped.

Suppose they have a digital bridge. Apart from directing users to clunky landing pages or tedious marketing campaign forms, such kinds of ads land them directly where users connect with chat. Having this means low friction, high engagement, and chances of achieving the deal.

This is how it works:

  • When a user clicks on a marketing ad
  • The user was redirected to the business WhatsApp chat
  • Initiate the conversation, reply to queries, share offers, and be done! Close the deal.

Isn’t that easy? Then, come with us to see the top strategies for decreasing the spending on click-to-WhatsApp ads.

Top Strategies to Decrease Click-to-WhatsApp Ad Spend

Go through the top 10 strategies to help reduce the investments in click-to-WhatsApp ads. Before going to the next step with best practices of click-to-WhatsApp ads. We’d like to share that there is no one-for-all strategy for them. Don’t forget to experiment with the methods shared below to check what aligns with your brand.

1. Utilize custom targets

The amount of targeting to new leads is growing regularly. Hence, it can lead to a hit-and-miss approach for most ad campaigns. Due to this, we advise creating more custom audiences. These are the list of clients that earlier contacted or shopped from your business, making it more likely to interact with an ad campaign.

You can include resources like client lists, website or app traffic, or interactions around Meta technologies and platforms to personalize audiences who already interacted with your business.

2. Use the WhatsApp catalog to send details

Optimizing for conversions is the next tactic you can use to lower the ad cost on clicks on WhatsApp advertisements. Reducing the number of steps a prospective consumer must take to finish buying a product they like is one way to achieve this.

In order to engage a buyer who clicks on a WhatsApp ad, we advise creating a WhatsApp catalog that includes all of the product’s information, including name, description, price, and any available discounts.

This streamlines a customer’s purchase experience on a single platform rather than the conventional method of first getting them to click through to WhatsApp and then guiding them to the website.

Because there are fewer processes, purchasers are more focused on knowing more details about products and services driving more conversions.

3. Experiment with ad placements

The following approach you can include is to test where your ads get positioned. A few of the placements you can test with involve:

  • Feeds – Instagram profile feed, Facebook marketplace, Facebook feed, Instagram feed, Facebook video feeds, Facebook Business explore, Instagram explore, Facebook right column, Instagram explore home. 
  • Stories and Reels – Facebook stories, Instagram stories, Instagram Reels, Facebook Reels

4. Run retargeting ads in peak hours

Restricting your ad campaigns during peak hours only to save on ad spend is not a good thing. In fact, it can lead to much lower brand awareness, affecting the entire traffic and communications you bring to the online store from social media channels. 

Because of this, we prefer to set up retargeting campaigns during peak times. The following ad campaigns reach an audience that has communicated earlier with the ad running in non-peak time. 

Research shows that retargeting ad campaigns over social media can reduce ad spend per click, bring higher customer engagement, and foster conversion rates. The same thing is true for your click-to-WhatsApp ad campaigns!

5. Offer checkout on WhatsApp

Adding the checkout to WhatsApp itself can help you double the conversions from your click to WhatsApp ads, which also lowers the amount of money you need to spend on advertising. This is similar to providing product information.

Offer a checkout link within the chat app based on the items a customer adds to their basket from the WhatsApp catalog. Additionally, you can use WhatsApp Business API solutions like QuickReply.ai to take payments for orders placed on the messaging network with the aid of clever payment gateway connections.

This tactic lessens the drop-offs that typically occur in online retailers between the add-to-basket and checkout processes. 

6. Initiate communication instantly

Standard social media ad marketing campaigns lead traffic to online stores and, based on the visitor, to go with their next conversation. This may turn to searching for the product, clicking on the catalog, adding the item to the cart, finishing the checkout process, and just dropping the platform without buying anything. 

That’s because the cost of customer purchases has grown over time. The same can be said for WhatsApp if you do not grab consumer interest and encourage them to move in a specific direction.

While running a WhatsApp marketing campaign, note to set up an automated welcome message targeted to provide shopping assistance depending on what the client has clicked on. For instance, a business runs a click-to-WhatsApp ad, which is focused on enhancing awareness of the shopping guidance they provide on the messaging tool. The welcome message motivates clients to talk to the brand to search for the products they are likely interested in. The campaign turns on the brand, driving 2x more ‘view content’ actions that grow their product page views.

7. Run ads in non-peak time

Competing in peak hours is an uphill battle that can result in high costs per impression and clicks. Hence, we advise running marketing campaigns during non-peak hours. 

While you are fighting with a lower number of ad campaigns and promoted posts, you even profit from more focused attention from the client. It ensures that the value offers you are presenting are consumed and known the right way.

Research shows that the highest earning of the week of sellers is Monday. The same said Saturday and Sunday are fewer earning days of the week. Add those to the paycheck effect, and customer buying behavior will change at the start and middle of the month.

8. Sync ad campaign with other platforms

One reliable strategy to decrease click-to-WhatsApp ad spend is to use other platforms simultaneously. Use many other customer touchpoints such as social media, email, SMS, Facebook messenger, and others to provide a regular commerce journey.

For instance, if they shopped for a pair of shoes by just clicking on your ad, you can use both the messaging platform and the email address shared to send customized product references.

9. A/B test, measure and optimize

Apart from what you are selling and whom you target, we advise you to experiment with click-to-whatsApp ads intensely. This involves the elements you use in your message, the format of the ad, the ad headline, the description, and deal you’re making, and the welcome message you initiate a conversation with on WhatsApp.

We prefer to analyze the effect of every little effort you make to recognize common patterns and optimize your click-to-WhatsApp ads for good engagement and conversions.

10. Use creative WhatsApp message templates

Note that WhatsApp no longer works similarly. Meta has launched new communication sections – utility, authentication, marketing, and services. Likewise, you create a welcome message, and the follow-ups can affect the engagement pricing you’re taking to nourish and convert clients on the messaging platform. Hence, pay attention to including effective WhatsApp message templates

11. Utilize lookalike audiences

Depending on where your company is located, you may also optimize your click-to WhatsApp ads by utilizing lookalike audiences.

By using a lookalike audience, you can contact new people who are likely to be interested in your business because they exhibit traits and behaviors that are similar to those of your current clientele. This audience is created utilizing a pre-existing bespoke audience that you choose for your initial click-to-ads on WhatsApp.

Additionally, it makes it simpler for your brand to scale your click-through to WhatsApp ads systematically.

How to Use Click-to-WhatsApp Ads?

There are a number of use cases in a business that can include click-to-WhatsApp ads:

1. Receiving orders via WhatsApp

A click-to-WhatsApp ad can be the buzz to help customers place orders from your business. When a user clicks the ad, it will directly land them in the WhatsApp chat, connect with the agent, and continue the process. 

WhatsApp tools can be used to send photos, audio, and video messages. It guides them to display the products in action and encourages them that what you’re selling to them is worth their time and money. 

Through WhatsApp, businesses can easily:

  • Immediate reply to customer queries and receive orders/bookings over WhatsApp.
  • A seamless booking experience for clients and the hassle of visiting the website.

2. Deliver shopping support

People desire to have access to details and guidance easily. Including CTW ads simplifies the practice for clients reaching out to a business regarding product variants or having doubts.

Just create a ‘Shop with me’ experience for your users through WhatsApp. Lead them via shopping practice by just sharing suggestions, sizes, colors, and more info in real-time. 

Utilizing an app, communication with someone can initiate to help them with the details they require.

3. Know your clients better.

Click-to-WhatsApp advertisements can be just what you need if you’re an eCommerce company looking to boost conversions and improve client interactions. 

You may ask customers for comments, or even their location or date of birth, using a click-to-WhatsApp ad. On their special days, you can use this to offer them tailored content or store-specific discounts and offers.

CTAs allow you to ask your consumers about their preferences in real-time when they are placing product orders, scheduling appointments, or making other business-related reservations. This enables you to provide better customer service, which eventually results in happier clients and more recurring business.

4. Recover abandoned carts

A perfect solution to recover abandoned carts through a Click-to-WhatsApp ad. Just clicking on the ad, customers can directly communicate with the support team in chat. Apart from taking the visitor back to the page they left your website. Start the conversation and ask them why they drop the cart behind.

Once the reason is understood, provide the customers with personalized recommendations on items that suit their needs. Such preferences are beneficial for customers who do not know what they are looking for at the first time. Sharing links to particular products or collections would help them to check out the product.

5. Taking pre-orders and booking

Introducing a limited-edition product or a new collection? Get pre-orders with click-to-WhatsApp ads. While creating a click-to-WhatsApp ad, businesses can include it to grab the attention of the audience in a product that’s about to launch. 

Share the details of the product via communication on WhatsApp, where you can even protect pre-order/pre-booking. An effective way to market your product, inform people about your doings and get sales before the product is launched.

Things to Avoid in Click-to-WhatsApp Ad Strategy

If you are making the following mistakes, the click-to-WhatsApp ad strategy can even fail:

  1. Generic Messages: make sure not to send one-size-fits-all replies.
  2. Slow Replies: Time is key—answer quickly.
  3. Overloading Details: Make messages short and clear.
  4. Ignoring Analytics: Without monitoring, you’re running nothing.

How to Setup Click-to-WhatsApp Ad?

1. Create & set up a WhatsApp Business Account.

To set up WhatsApp marketing campaigns, organizations are required to create a WhatsApp Business account via a known WhatsApp Business provider like Getgabs.

Add business details, including profile picture, business name, physical address URL, etc. Enhance the profile with accurate business categories and unmask multiple messaging capabilities and functions.

2. Link WhatsApp Business Account with Facebook Manager

The next step is to link a WhatsApp business account with a Facebook manager that will automatically connect it with the business’s Instagram account. It is an important step that can be easily completed from the business page’s settings.

  1. Tap ‘Settings’ on the Facebook business page
  2. Choose the WhatsApp option from the left-hand side menu
  3. Add country code & WhatsApp number
  4. Tap on ‘Send Code’
  5. Authenticate the OTP and link your WhatsApp Business account to your Facebook page successfully.
  6. After completing this, the company can start adding click-to-WhatsApp ads for business promotion.

3. Create a click-to-WhatsApp ad.

Prioritizing launching a CTWA campaign, it’s essential to set up the business objectives to ensure optimal effect. Facebook limits WhatsApp campaigns to three main categories – awareness, consideration, and conversion. Ideal goals for creating brand awareness are lead generation and engagement. Go for catalog sales or store traffic for good conversion.        

Make effective headlines and CTAs with concise, compelling body text, pick the correct multimedia format, and post to launch your campaign.

Steps to Run CTWA with Getgabs

Contacting Getgabs to create your click-to-WhatsApp ad requires the  following setup to be done:

  1. Set Up WhatsApp Business Account: integrate it into Facebook.
  2. Integrate API: Uncover advanced features like WhatsApp automation & chatbots.
  3. Create Your Ad: Include visuals, offers, and CTAs that convert.
  4. Launch Campaigns: Monitor and optimize using Getgabs’ dashboard.

Frequently Asked Questions

Q1. What is a Click-to-WhatsApp ad?

A. Click-to-WhatsApp ad is the kind of advertising run on platforms such as Facebook or Instagram that drives customers directly to business WhatsApp chat while tapped.

Q2. How are CTWA ads different from regular ads?

A. Call-to-WhatsApp ad opens directly the chat window for users to engage with business. In contrast, regular ads land the users on a website or landing page.

Q3. How to integrate call-to-WhatsApp ad settings?

A. First thing required to have a WhatsApp business account to set up such ads. Later, with the Facebook ad manager, select WhatsApp as your campaign’s desired conversation channel.

Q4. Can we monitor the performance of CTWA?

A. Yes, CTWA performance metrics can be monitored via Facebook’s ad manager, which offers metrics such as CTR, engagement, and conversion rate.

Q5. Do WhatsApp ads decrease conversions?

A. No, WhatsApp ads do not reduce the number of conversions after reducing the spend on ads. Sending an impressive click-to-WhatsApp ad enables them to reach a specific audience and grab their attention towards the brand. When they view your ad and click over it, they are redirected to the landing page to convert it into sales.

Conclusion

Thus, when you are aware of effective strategies to decrease click-to-WhatsApp ad Spend, follow these tips and tricks to engage your audience and drive them to take action, do not forget to keep it simple, relatable, and fun. With less creativity and some strategic consideration, you would be on your way to creating ads that stand out to get your audience’s attention.