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Ever supposed to display your product to the clients without sending multiple images of products one by one? WhatsApp product catalog is the simplest way to perform the task. It has the ability to support businesses with their product representation and offerings all in one place. Plus, simplify the method to browse, select, and inquire.

Deploying the following feature, your sales team can be equipped to help close more leads by delivering quick customer service in an easy way to execute purchases.

Similarly, your sales executives will admire the integration of product catalogs because it will relieve them from the stress of explaining about benefits and features of products. It will come a long way to remove the need to chat about specific products.

What is WhatsApp Product Catalog?

In terms of explanation, the WhatsApp product catalog is the list of products and services which is added to the WhatsApp business profile. It helps the customers view the brand’s offerings directly on WhatsApp without requiring them to visit the business website. 

Through the WhatsApp product catalog, buyers can browse the items, discover, and shop directly without connecting in back-and-forth communications. Product catalogs are an effective way to optimize product presentations and facilitate buying.

WhatsApp Business App or WhatsApp Business API allows businesses to create their store on WhatsApp. The blog will discuss steps on how to create a simple product catalog via the WhatsApp Business app.

But do not forget, WhatsApp will check the catalog to make sure it is following the policies before going live.

Required Business Fields for Product Catalog

To stand out from the competitive and crowded market, businesses should ensure their services have unique and relevant features along with the following optional fields:

  • Price
  • Description
  • Website link
  • Product code

Including these fields makes it easy for clients to browse products from the catalog.

How do you create a product catalog on WhatsApp Business?

Follow the guide to create a product catalog on WhatsApp Business. Just make sure you have:

  • A WhatsApp Business App account
  • Pictures and descriptions of your products

Step 1: Move to the catalog manager

Create a WhatsApp product catalog

We will show you the simple steps to add products to the WhatsApp catalog, showing detailed data and costs.

  • Open your WhatsApp Business App
  • Tap on ⁝ → Business tools
  • Choose Catalogue (Or ‘Catalog’)

The process will take a few seconds to create a product catalog before you can add services to it.

Step 2: Add items to your catalog

Create a WhatsApp product catalog

  • Choose + Add a new item When your catalog is ready.

‍Add details of your product:

  • Name
  • Price
  • Description (Optional)
  • Link to the product on your website
  • Item code

Click Save when the items are added.

Step 3: Wait for approval

Create a WhatsApp product catalog

  • The approval process takes some time as catalog products need time to get approved from WhatsApp. 
  • When it’s approved, the product will be displayed to clients. 

Create a WhatsApp product catalog

  • Up to 500 items can be added to the catalog. 

Step 4: Preview your catalog 

Create a WhatsApp product catalog

Go to your WhatsApp business profile to review the catalog. You can check this from your number or ask someone to check it out. This is like your profile should be displayed after the product is added to the catalog in one place.

Steps to Create WhatsApp Collection to WhatsApp Catalog

For the industries, WhatsApp catalog allows them to segment their products/services into WhatsApp Catalog Manager. With such collections, it becomes simple for clients to find and browse their preferred products.

Four steps to create WhatsApp Collection in WhatsApp Business Catalog

1st Step: Move to WhatsApp Business App > Catalog > Add New Collection

 Create a WhatsApp product catalog

2nd Step: Name your collection.

 Create a WhatsApp product catalog

3rd Step: Choose items from your catalog to contain in this collection

 Create a WhatsApp product catalog

4th Step: Click Save.

 Create a WhatsApp product catalog

Whatsapp product collections go via a review policy. This is when these products are available to buyers. 

Four Steps to follow if your WhatsApp Collection Gets Rejected

According to WhatsApp’s commerce policy, a provision for companies to apply if they experience their product collection was rejected wrongly. You can apply via WhatsApp Business account through these steps:

  • Move to the rejected item.
  • Click Request another review.
  • Add your reason for the request.
  • Click Continue.

When the request is approved, and the catalog goes live, it becomes available for companies to share it around the customer base to enhance sales and brand visibility.

Can businesses share their catalog link on WhatsApp?

Yes, organizations are allowed to share WhatsApp catalog links directly with consumers via messages to social media channels. 

  1. Go to the catalog.
  2. Select the specific item or service you want to transfer.
  3. Tap on the link icon.
  4. Select the groups or individual chats with whom you want to share products.
  5. Tap the Send.

Although the WhatsApp Business app is limited in what it can accomplish for your company, WhatsApp API for Business is your best option if you want to advance your enterprise and increase sales. Auto-checkout, in-app payment, catalog syncing, and many other tools are available to help you grow your business. 

Benefits of Creating a Product Catalog on WhatsApp Business

While considering why companies may require a WhatsApp catalog, the answer is that it’s free, and its advantages are worth it. Some of the important benefits of creating a product catalog can nourish your business while integrating on WhatsApp.

1. Preserve time for your sales team

A business product catalog drives the sales team to no longer manually inform customers about product details and share images related to specific items. Every detail is arranged in one place. This makes it efficient and easy to respond to queries.

2. Improve customer experience 

People can easily scroll and browse the products directly on WhatsApp without hassling to save contact details. The process makes it easy for them to make shopping decisions quickly. 

3. Ensure accuracy and consistency

Creating a product catalog on WhatsApp business, including details like pricing and descriptions, is updated and stable in every discussion. Nothing to explain; the catalog will reduce the chance of errors or misunderstandings with clients.

4. Customize deals

With a product catalog, you may make customized collections and provide offers that are specific to the tastes of your clients. You could, for instance, draw attention to particular goods or services that address a client’s business issues. This will strengthen your relationships and make your advice more pertinent.

5. Facilitate quicker decision-making

When consumers have instant access to all the information they require, they can make decisions more quickly. Conversion rates are increased and the sales cycle is shortened since the user experience is just far superior to having to discuss everything in chat conversations.

Components of Product Catalog on WhatsApp

Just to ensure the product catalog is informative and enhances the WhatsApp shopping experience; a few things are required to include in your catalog. Here are details of the most important ones.

  1. Product name: The catalog item name must be simple yet informative to give positive impressions and good knowledge about the product. Avoid using slang unless your people are familiar with it. 
  2. Product description: Give a brief description and show the benefits of your product. This should contain the answer a customer may have and might help to know why your service is good for them. Arranging important features in bullet points can enhance readability and enable clients to view the product features.
  3. Product price: Give the complete details of the product, like price, size, and variants or extra charges if you have them. Ensure to list details clearly. 
  4. Product code: Giving your product a unique number helps to recognize specific services, especially while placing orders. This is done to have a wide range of items.

Is there any limit to the WhatsApp product catalog?

As product catalogs on WhatsApp business give numerous advantages, but also have some limitations that need to be determined:

  • Only up to 500 products can be uploaded to the WhatsApp business catalog.
  • Stocks can’t be automatically adjusted or tracked.
  • Clients are redirected to the website to complete shopping.

Tips to Enhance Sales Via WhatsApp Product Catalog

  1. Share personalized messages with the catalog: Getgabs has an easy method to select particular products from the WhatsApp catalog. Customize WhatsApp catalog messages along with selected items to specific clients based on their suggestions.
  2. Share catalogs in ongoing marketing campaigns: Increase visibility by implementing catalogs into your running or scheduled campaigns. Optimize customer engagement with continuous updates and marketing on WhatsApp via catalog.
  3. Share catalogs in one-time campaigns: Improve targeted marketing approaches by including catalogs in one-time campaigns. Display items and bring instant sales with targeted messaging, including catalog products.

Frequently Asked Questions

Q1. What do you get from the WhatsApp product catalog?

A. WhatsApp product catalog is the list of products and services that are added to the WhatsApp business profile to help the customers view products directly on WhatsApp. 

Q2. Is it possible to download the WhatsApp catalog?

A. WhatsApp does not allow the option to download catalogs directly. However, you can manually save or print copies of your catalog information, like product names, images, and descriptions, for backup.

Q3. How do you import product catalogs?

A. As of now, WhatsApp does not allow the import of products directly. You have to manually upload products using the catalog manager in the WhatsApp Business app or via WhatsApp Business API. Through WhatsApp catalog API, you can upload a large number of products in bulk.

Q4. What are the limits of products added to the catalog?

A. According to the latest WhatsApp policy, businesses are allowed to add up to 500 products only to the WhatsApp catalog.

Q5. How to create a link to the WhatsApp catalog?

A. Following these steps helps to get a link to WhatsApp Catalog “Send your WhatsApp Business catalog link by moving to your catalog> pick the product> click on the link via the “Share” option in the app.

Q6. Who is allowed to see my WhatsApp catalog?

A. Your WhatsApp business catalog can be viewed by anyone you share with. You can also share it via a link, on your Whatsapp business profile, or directly in messages. Visibility is restricted to those you engage with or send the catalog link to.

Conclusion

WhatsApp product catalog encourages organizations to simplify user shopping experiences. Integrating it to display products, drive sales, and boost customer engagement. If you are a business with a growing customer base, we advise you to pick a WhatsApp Business API provider. You can take advantage of Getgabs to improve your business visibility and see how it transforms business operations.