How to sell on WhatsApp: Step-by-Step Guide

Are you looking to learn how to sell on WhatsApp? You are at the right place. If you wish to sell your products online and do not possess the skills and time required to develop a website, WhatsApp is the only channel where you can connect with your customers in the shortest possible time free of charge.

When selling, the last thing you want is to miss out on a platform with billions of monthly active users such as WhatsApp. It provides several tools for relationship interaction and for creating communication between people. 

It can help develop your business’s image and write a concise and informative explanation of what the business does. This will make it easier for your clients to find you when they get in touch with you. Our all-inclusive conquering guide on how to sell products on WhatsApp business will introduce you to tips and tricks and other hacks for SMBs. 

Well, you have come to the right section to discover how to use WhatsApp to sell your products, thus enhancing the company’s revenue. 

How to sell on WhatsApp?

To learn how to sell on WhatsApp, here are different approaches we will discuss in this section, in addition to tips, tricks, and hacks that can assist you. 

1. Creating Your Product Catalog on WhatsApp.
2. Start the Selling Process with Your Contacts.
3. Use WhatsApp Status Updates.
4. Join WhatsApp Seller Groups.
5. Take Advantage of Social Media Pages.
6. Integrate the WhatsApp Chat Widget into Your Website.
7. Taking Advantage of Psychological Triggers in Content.
8. Maximize Capture of CTWA (Click-to-WhatsApp)
9. Contests and Giveaways via WhatsApp.
10. Lead Chat Automation: Qualify and Direct Leads.
11. Handle and Automate Sales Coming From Repeaters.
12. Craft Template Messages for Quick Replies.
13. Send Automated Confirmations and updates.
14. Make a WhatsApp Broadcast List or Group.
15. Forward Messages With a Personal Touch.
16. Have More People with Bulk WhatsApp Broadcast.
17. Leverage Multimedia Content.
18. Cut Work With Automated Marketing Campaign.
19. Use Direct Conversation to Increase Sales.
20. Utilize Labels to Organize Your Chats.
21. Create a Messaging Schedule
22. Use Link Shorteners with Tracking.
23. Follow Up With Leads and Customers.

We will discuss each of them in detail!

1. Creating Your Product Catalog on WhatsApp

Prepare an extensive product list for the organization on the platform of WhatsApp to enhance the marketing and selling features. This catalog works as an online store where customers can choose products just using chat, which makes the buying process easier and more interesting.

2. Start the Selling Process With Your Contacts

It will be easier to convince people that you know to purchase your products. To start selling your WhatsApp, begin with people on your contact list. This approach offers one an environment to fine-tune your sales spiel, haggle, and get real feedback. The first few website contacts can help to enhance your products before moving to the wider unknown audience of social media. 

3. Use WhatsApp Status Updates

WhatsApp Status is also a valuable source of engagement and you can share your limited-time offers, and new products, or show your behind-the-scenes with your contacts. It gives one the ability to publish content that self-destructs after one day of creation enabling users to feel a touch of exclusivity.

4. Join WhatsApp Seller Groups

Search and become a member of WhatsApp groups meant for sellers only. These communities are perfect for making connections, getting some ideas, or even checking for potential clients. Some can be elicited from fellow sellers; others can be from a casual search on social media platforms like Facebook, particularly groups that may be relevant to the industry, and online platforms especially the Grupya website that provides a list of many selling groups.

5. Take Advantage of Social Media Pages

Optimize social media channels and make use of your existing audience to direct the prospects to your WhatsApp. After sharing interesting posts about your products with your audience on Instagram and Facebook, include WhatsApp numbers and invite users to reach out to place an order. This method helps to convert your social media followers into your specific WhatsApp contacts.

6. Integrate the WhatsApp Chat Widget to Your Website 

Someone may decide to visit a particular website but may hesitate to contact the owner or the company directly – therefore, it is important to integrate the official WhatsApp chat widget on the websites to be able to chat with the visitor and make them understand more about our products, offer them and be able to make them buy our products.

7. Taking Advantage of Psychological Triggers in Content

Get the psychology of your messages right by including factors like limited availability of your products, limited time, and availability to a select few. When implemented these elements can enhance the attractiveness of your offerings and result in quicker decisions by the customers. For instance, when promoting products inform the customers that it is on sale for a limited period.

8. Maximize Capture of CTWA (Click-to-WhatsApp)

This links the CTWA feature directly to Facebook, Instagram, and LinkedIn social media campaigns to deploy WhatsApp campaigns. When used in your digital advertisements or posts, you prompt the potential customer to start a WhatsApp chat with you through the CTWA links. 

This hardly creates any hindrances in the way of communication making it easy to engage at one point and transit onward. Instant and easy communication through WhatsApp means that the prospects are easily filtered and followed up on through their journey to purchase, thus increasing the efficiency of your social media advertising.

9. Contests and Giveaways via WhatsApp

Be sure to reactivate your audience by hosting contests or giving out free items on social media in exchange for people sharing your content, inviting other friends, and interacting with the brand on WhatsApp, it will help to encourage customers and expand your reach.

10. Lead Chat Automation: Qualify and Direct Leads

Integrate WhatsApp automation tools to enable marketers to evaluate the leads effectively and fast. Automation can gather basic data like business details, required email addresses, or certain requirements and transfer qualified leads to a proper sales representative. This way it becomes possible to ensure that potential consumers are approached immediately and directly, and thus the prospects for conversion are raised.

11. Handle and Automate Sales Coming From Repeaters

Configure the most frequently asked questions concerning payments, orders, and delivery by customers to respond automatically. These responses can be automated which not only saves time but also makes sure you are updating your customers soon after they make a purchase which makes their experience after the purchase much better.

12. Craft Template Messages for Quick Replies

It is important to craft some WhatsApp Template Messages to use when answering frequently asked questions quickly.

Automate time by writing questions on issues often given as answers or questions that frequently require answers. It makes it possible to reply quickly and ensure that all the messages shared on a given platform are coherent.

13. Send Automated Confirmations and updates

Automate confirmation of your orders and notify the clients about changes and the status of their orders. Integrate business communication within WhatsApp to include instant replies to confirmations of payments, bookings, and information on the shipping and delivery of orders. This automation guarantees that customers are informed of their transactions and orders hence improving the probability and trust.

14. Make a WhatsApp Broadcast List or Group

You should sort your contacts into WhatsApp broadcast lists or groups based on the sales stage that the particular client/s is in the customer journey map. Such a segmentation means that you have a special message directed to each group, which makes your communications more effective. These lists help you regularly update your audience with notifications regarding new products and special deals.

15. Forward Messages With a Personal Touch

Try to call your customers by their name, use emojis in your messages, and discuss what you’ve talked about before.

16. Have More People with Bulk WhatsApp Broadcast

Get the most out of your contacts list by using the broadcast option within the WhatsApp app, this way, you share a message with many people at once. This is useful for announcements, special offers, and new posts as you can reach many people at once but still personally.

17. Leverage Multimedia Content

Post relevant images, videos, GIFs, or voice notes in the messages to the followers to expand your content mix and let potential clients know about your enterprise’s goods or services, or simply to share valuable or amusing information. 

18. Cut Work With Automated Marketing Campaign.

​Ensure you are using drip marketing campaigns that will send out messages at the appropriate interval without needing to be scheduled manually. Ensure that programs were in place for sending messages every time the customer was making a particular action like purchasing a product or making an inquiry, so that every response was captured and addressed leading to increased chances of making a sale. 

19. Use Direct Conversation to Increase Sales. 

Promote one-on-one communication with your customers to improve the relationship and trust level that the two of you share. Such interactions result in improved sales productivity and cross-selling as well as upselling chances. Through direct communication, there is a shortening of the sales cycle whilst also being able to offer customers more relevant and efficient customer service.

20. Utilize Labels to Organize Your Chats

On the sheet identify each conversation with your customers using labels such as ‘New Lead’, ‘ Follow-up’, or ‘Order Complete’ to guide the handling of each conversation and timeframe. 

21. Create a Messaging Schedule

This should be done to have a schedule that will determine when you are to be interacting with your audience. It is essential to be frequently visible in your customers’ chats and updating your content frequently is one way of achieving it. Messages can also be scheduled depending on the appropriate time more often the messages are opened and acted upon then. 

22. Use Link Shorteners with Tracking

For better tracking of the number of links shared on Social Media, especially via WhatsApp, ensure that you use link shorteners such as Bitly or Rebrandly. This way it helps you to possibly see your results and to see where you need to improve on your campaigns. Using Getgabs, there is no need for the third-party tool to monitor the engagement on the links that have been shared. 

23. Follow Up With Leads and Customers.

Continuing the conversation with the leads and customers after some time spent can be very useful. It also helps to show the clients that you are genuinely concerned about their experience and to offer a helping hand which will build better customer relations and call for repeated business. 

Selling on WhatsApp Business vs. WhatsApp Business API: Which one is the best choice?

When choosing between WhatsApp Business and WhatsApp Business API for selling, it means that your business scale and plans determine your choice.

WhatsApp Business

If you are limited to the number of customers and are a small business owner, you should use WhatsApp Business.

Features of WhatsApp Business

• Free of cost
• Bulk Messaging up to 256 contacts per broadcast list
• Greeting, Away Messages
• Basic Message Matrics
• Product Catalog
• Manual Replies

WhatsApp Business API

Go to WhatsApp Business API if you are handling a large customer list, if you require strong automation, and if you need a professional level of WhatsApp marketing for your business to grow. 

Features of WhatsApp Business API

• Unlimited Bulk Messaging to saved and unsaved contacts 
• AI-powered chatbots
• Automated campaigns
• Auto lead qualification and nurturing
• Shared team inbox with multiple user access
• Supports integrations with CRM
• Real-time insights
• Campaign performance tracking and detailed reports
• Blue Tick Verified Badge
• Advanced catalog management with enhanced customization
• Interactive messages with CTA buttons
• Highly scalable

Benefits of Selling on WhatsApp

It is a popular messaging app and has gained the status of a must-go-to tool for businesses given its direct and convenient approach to customers. Here is why selling on WhatsApp can transform your business:

Direct Customer Connection: Opt for real-time communication with customers, increasing trust and thus, the quality of the business customer relationship.

Cost-Effective Sales Channel: WhatsApp Business comes without any charges while the WhatsApp API is much cheaper compared to the cost of emailing and short message service, hence can be considered a cheap mode of communication and sale.

Personalized Interactions: Remind customers about your company through texts and e-mails that lighten up their day and acknowledge them.

Enhanced Customer Experience: Provide timely assistance and product details in the chat in the same way helping customers avoid browsing through websites.

Higher Engagement Rates: WhatsApp is incredibly popular because it has an open rate of 98% of sent messages for your offers and updates.

Easy Catalog Management: They should give a virtual tour through your products, and make the process of orientation and navigation through the catalog as well as the purchasing process comfortable for the customer.

Automated Responses: Automate, FAQ, lead qualification, and post-sale support with WhatsApp chatbots so you do not waste hours.

Convenience for mobile users: Shift to mobile gives the customer an easy time shopping using WhatsApp regardless of their location.

Global Accessibility: No longer are you restricted by geographical borders; instead, you can easily get to know your customers around the world.

Supercharge Your WhatsApp Sales Machine With Getgabs 

This is true as Getgabs provides several options that make WhatsApp for sales more effective. It allows agents to communicate, exchange opinions relating to certain chats, and even team up in closing deals. About integration with CRM, Getgabs saves time on administration, and the WhatsApp sales manager runs more cases of conversation. 

If your business communicates with customers through different WhatsApp numbers, specifically your company’s numbers (or through WhatsApp Business), Getgabs will be a useful tool in your stack that will help your team become more efficient and stay diligent in their positions.

Frequently Asked Questions

Q.1 How can I become a seller on WhatsApp?

A. To become a seller in WhatsApp, sign up for a WhatsApp Business account from within the application or via WhatsApp Business API, and design a digital storefront by sharing product and or service catalogs with clients. Use features like WhatsApp Broadcast to market your product and also make communication more effective to increase sales.

Q.2  Can I earn money on WhatsApp?

A. Yes! There are products and services or advisory services to be sold, as well as campaigns that can help make money. Abilities such as catalogs, campaign broadcasts, and automation can easily help monetize any business communication in WhatsApp.

Q.3 What are the benefits of selling on WhatsApp for businesses?

A. For businesses, selling on WhatsApp is a cost-effective solution. WhatsApp API is much cheaper compared to the cost of emailing and short message service, hence can be considered a cheap mode of communication and sale.

Let’s Sum Up

In conclusion, WhatsApp goes well beyond a trend. WhatsApp can be a highly effective tool for reaching and engaging customers, and for making sales. Quite simply, no matter the size of your enterprise you are missing a trick if you are not using some of these WhatsApp functions to enhance your customer relationships. 

Are you in need of a way to level up your sales?

Selling your products on WhatsApp has never been easier, try it today with Getgabs and see the difference.