WhatsApp Marketing is Cheaper than Facebook Remarketing: Here’s Why?

Customers in the competitive marketing world know that Facebook has been a used platform for years. But with WhatsApp’s growing demand, companies are even making an effort to utilize WhatsApp messaging platforms to engage customers and drive more leads.

That’s exactly why it’s time to ask which platform you should focus on—WhatsApp or Facebook Messenger marketing. As a social media channel, Facebook has appointed industry choices for targeting potential customers with paid marketing ads; staying away from noisy campaigns run by thousands of brands is becoming more difficult by the day.

The statistics show that the average click-through rate on Facebook ad campaigns around every business is a mere 0.89%—that is, the 60% increase compared to the pandemic is very low. Still not good?

0.89% of clients click the link of an ad campaign and visit the website like an ecommerce store, not necessarily converting on the first impression on the website. Suffering such behavior of internet users, enterprises started using Facebook remarketing strategy to connect these visitors who did not shop from the website through reminders, discounts, and offers and bring them back to the URL.

Then, we prefer that you take a chance. Still, if you want to check results, it is important to know which platform offers features, customization, and engagement. So, let’s examine WhatsApp vs. Facebook marketing lower cost (the most needed clash) to maximize your marketing efforts. 

What are Facebook Retargeting Ads?

Facebook retargeting ads are marketing ads that offer to reconnect with an audience that has previously engaged with the business in other ways. For example, this incorporates both on and off Facebook. Such clients might have already shared their email addresses with you at some point during subscriptions, notifications, or cart abandonment, might be your old customers, or have followed/connected with your Facebook page in another method.

Retargeting ads target those who have shown interest or intent in your brand’s offerings, making them more likely to be clicked on than ads targeting someone completely new to your business.

Why Are Facebook Retargeting Ads Not Sufficient?

Considering the stats and facts about Facebook retargeting ads, more than Facebook marketing ads are needed to target a large audience and enhance business growth. In comparison, Facebook retargeting ads surely give a higher click-through rate on marketing campaigns. But let’s understand how this works with an example to keep things in perspective separately.

Consider you are running an ad campaign on Facebook that targets up to 100 customers. Now, 4 people among 100 have reacted to the ad and visited the store’s checkout page, sharing their contact information to get the latest updates, order status, and shipping details.

However, the others who clicked the ad visited the link to browse the products, deals, and discounts you offer and left the checkout page without making a purchase that gives you their contact details.

In such a scenario, your business would run ad campaigns on Facebook again to attract these 96 people back to the website—with no assurance that they will interact with the business meaningfully on their next visit, driving a repeat cycle.

If you think about reducing a consumer’s sales or purchase cycle, consider the number of stages and the back-and-forth involved in the above approach.

In addition, the need to pay per click for their ad campaigns always raises the spending on them over time.

Is there a better way to run retargeting ads for interested buyers?

How is WhatsApp Marketing Effective than Facebook Retargeting Ads?

Use the above example to understand how WhatsApp marketing is more effective than Facebook retargeting ads.

Suppose you run a click-to-WhatsApp ad for your brand and receive people from subscribing to your list on the messaging software – let’s say 100 customers again.

Now, you run a WhatsApp broadcast campaign for advertisements of new announcements, discounts, or sales. And say again, 5 people out of 100 visit the website and shop for products. But the other 95 customers connected with you through messaging – they have either responded to your message looking for more details or clicked the product website. Now defiant to Facebook ads, this time, you have the customer information of these 95 people, who you can target separately with automated messages and customized campaigns – this might include product preferences, offering buying guide, sending them checkout links of products that they left in the cart or wishlist.

Through a more conversational strategy for marketing and retargeting in this scenario, companies are capable of seeing at least 17% more leads. 

Why does WhatsApp have high conversion rates?

• Whatsapp marketing campaigns see a 98% open rate of unpaid marketing messages to frequent users around every important demographic.
• The application gives a more 1:1 custom channel for messaging with potential leads, as compared to traditional campaigns for all retargeting logic implemented in Facebook retargeting.
• Using WhatsApp Business API, companies can set up timely follow-ups and automated campaigns scaled for engaged/interested buyers, driving better customization and, thus, a higher number of interactions.

But this is not at all. 

Another advantage that WhatsApp marketing gives on Facebook retargeting is the price of running the campaigns.

Whatsapp marketing charges are consistent. A business API provider such as Getgabs costs for every first message to every contact and $0 for a follow-up message to all who have connected with the audience.

Alternatively, if Facebook retargeting ads charge $0.5 per click to the website and the visitor still does not transform, you will be charged the same price for every follow-up notification you set in the campaign, driving to $1 for just receiving a retargeted client two times to your website—and you do not know how long you have to run retargeting ads to achieve them to convert.

Techniques to Retarget Clients with WhatsApp Marketing

Consider the last time you visited the brand website and started seeing the same items in ad campaigns around Facebook and Instagram. A typical retargeting ad shows the brands you may have visited or added to the shopping cart on a website alongside a picture, item name, and a generic detail that provides a discount or creates urgency across its availability.

Still, when it comes to retargeting excited or connected consumers on WhatsApp, let’s look at the different types of campaigns you can run through the WhatsApp business API.

1. Give a discount

You can send reminders to make customers more excited about achieving a discount on the items they are browsing. Running a WhatsApp campaign that says, ‘Hey Lisa, we are giving discounts up to 20% on all makeup products’ can lead to multiple shoppers.

2. Send follow-up reminders

Just send them the products they visited in the store with a quick message such as, ‘You were searching for the red lipstick in our store. Do not skip the deal, available for a limited time only!’

3. Send product suggestions

Suppose you know a client who has interacted with your WhatsApp marketing campaign and clicked through to the website but has. In that case, yet to shop you can actually run a campaign to help them make an informed decision. This may involve sending product details such as how-to tutorials, lookbooks, FAQs, style guides, shipping/delivery instructions, or more.

4. Close the sale on call (Telesales)

As you have the contact information of interested buyers, you can also send them follow-up messages asking if they’d like a call from your team to guide them through the purchase. Integrating telesales and WhatsApp marketing is a great strategy to attract more clients to convert to the purpose they have displayed.

5. Send product suggestions

Through the meaning and shopping suggestions they have shown by communicating with your WhatsApp marketing campaign, you can also send product suggestions. This might include a group of similar products or deals that are the same as those they liked; this single strategy can drive great conversion because of hyper customization.

6. Seek customer review

The general Facebook retargeting ads are angled at forming the same products to the clients time and again to serve as an alert to the online buyer. But through WhatsApp marketing, if you see a client not transforming on the follow-ups either, you can hit a campaign that is just catered to knowing the reason—why they have not completed the purchase, what they would like to give better, what will prompt them to make the shopping, and more.

WhatsApp Marketing Vs. Facebook Retargeting: What to Opt for?

Suppose we choose one platform to run a re-engagement marketing campaign. In that case, we suggest WhatsApp marketing due to its high ROI compared to Facebook. Similarly, we advise running ads on both channels, as every platform has its advantages and disadvantages, to check where your customers tend to connect with your brand the most and what enhances brand recall the most.

One method to combine the best of both software is to run click-to-WhatsApp ads. That means through WhatsApp as a first-touch campaign to target many users from a targeted audience, getting interested buyers to the application, and then using WhatsApp marketing automation to transform them.

Do you want to check how these platforms work together to improve lead conversion on retargeting and remarketing campaigns?

Frequently Asked Questions

Q1. What are the benefits of using remarketing?

A. Remarketing or retargeting campaigns are catered to target people who have shown their interest in making a product or displayed interest in your offer. Opposing your customers, who are completely new to what you have to give or what your business is about, this is about a qualified category of online buyers who are more responsive to your deals.

Q2. How does WhatsApp marketing work?

A. WhatsApp marketing works like messenger marketing, which is employed to promote a business, its services, and ongoing deals using the platform. The application helps them target an enormous number of people owing to its huge user base demographics, create strong bonds with personalized messages, and enhance sales. It needs to set up multiple automation, such as email, SMS, and other tools, through WhatsApp Business API. You can achieve this by Getgabs.

Q3. What is remarketing about?

A. Remarketing and retargeting strategies are alternative terms. They both refer to the tactic of reaching out to a set of customers who have interacted before with a marketing and advertising campaign to reconnect with prospects through a reminder, discount, or the same strategy to bring them back to the website for conversion. Remarketing is mostly utilized to run promotional campaigns on search engines while retargeting is used to run campaigns on social media.

Q4. What are WhatsApp retargeting campaigns?

A. WhatsApp retargeting campaigns can be added through WhatsApp business API to re-engage a specific bunch of people who have before shown interest in a product or marketing using a broadcast message.

Q5. What is the importance of WhatsApp marketing?

A. WhatsApp marketing provides WhatsApp automation and automated replies to FAQs. Companies use WhatsApp business to offer quick customer service. When clients subscribe to the business marketing messages, they can directly connect with them on phones. This is an important offer, as 56% of customers are advised to contact customer support through messaging rather than mobile.

Q6. What is Facebook remarketing?

A. Facebook Remarketing is an authentic way to reach people who have visited the website before. You can leverage it to display ads to clients who have already browsed the website and those who haven’t. You can also select to show ads to those who have yet to visit the website but will mostly do so in the future.

Q7. How exactly does marketing differ from remarketing?

A. Both terms are different from each other and are important parts of digital marketing but have different goals. Marketing is used to get your brand in front of new people, while remarketing is to get the brand in front of existing customers who already visited the website. Marketing is a good way to attract more people, while remarketing helps to keep customers connected longer when they do.

Conclusion 

After seeing the difference between WhatsApp marketing and Facebook retargeting, we suggest you make the best of what the applications offer through click-to-WhatsApp ads. With the help of smart automation, you can capture the audience, make them opt-in to your brand, and convert them into customers. This can be done through a WhatsApp Business solution provider, Getgabs.