كيفية إرسال حملة التسويق عبر الواتساب بالتنقيط

When discussing contemporary marketing, a حملة تسويقية على الواتس اب بالتنقيط is a strong yet subtle method of confronting customers and boosting leads.

The automated messages are those acquired via WhatsApp drip marketing campaigns, and like you, you may have to see many websites on a particular day to receive them. Have you ever got WhatsApp messages after you were visiting some web page?  Does that sound appropriate?

Don’t worry; no one is stalking you! However, what are such messages, and why do they matter? What would the relevance of such messages be, and how would it be better than any other marketing strategies? 

First of all, WhatsApp is known to be the most used app for communication, and with more than 2 billion downloads in 2019, it makes it even more reliable and is often referred to as the most used app in the world.  

As globally, the majority of individuals and companies make use of WhatsApp for everyday communication, you will be able to capture a bigger market segment. This is going to be interesting. So what are we waiting for? Now let’s take a look at a WhatsApp drip marketing campaign and how it might be beneficial for you.

ما هو التسويق عبر الواتساب بالتنقيط

WhatsApp Drip marketing campaign is a system that involves sending out messages to your prospects that have passed through various levels of development.  Even the most giant organizations have been incorporating conventional promotional techniques such as email for drip campaigns. But why can we not ignore the fact that these campaigns have failed? 

وذلك لأن الجماهير انتقلت إلى طرق اتصال جديدة، مثل WhatsApp. لا يقتصر التطبيق على الدردشة الشخصية فقط؛ كما أن لديها تقنيات متقدمة للمحادثات المتعلقة بالأعمال. 

If you’ve read about WhatsApp drip marketing before, this is what the process looks like: It is an automatic method of sharing targeted messages with potential and existing customers. The content is sent over some time to build the relationship and to promote the business.

فوائد حملة WhatsApp بالتنقيط

Due to its users’ activity level, WhatsApp is an ideal platform for drip campaigns.  In particular, users are more likely to open and read messages compared to e-mail, and with the help of WhatsApp, you can be certain that your content is viewed by the intended audience. 

They spend 59 minutes on average interacting with the material and use the application 22 times a day on average.

WhatsApp هو الرائد في مجال التخصيص على نطاق واسع. نظرًا لأنه قد يتم تخصيص الرسائل استنادًا إلى سلوكيات العملاء الفريدة وتفضيلاتهم ومراحل رحلة العميل، يصبح الاتصال أكثر فعالية.

With this feature, text, video as well as other formats that are compatible with WhatsApp such as internet links may be broadcasted automatically in a scheduled manner.  Additionally, people can be allowed to get the text that is relevant to their specific sales level. 

As alike, content delivery automation ensures that the right message gets to the right recipient at the right time. The timing of a communication, whether it’s a welcome message, a follow-up, or an exclusive offer, is critical to conversion rates.

Last but not least, a WhatsApp drip marketing campaign can considerably improve conversion rates through timely and meaningful updates to prospects and consumers.  Making the leads receive information and offers that are as relevant to their interests and needs, the approach moves them through the funnel step by step and keeps the brand active in their consideration set. I am sure you already understand some of the basics of a WhatsApp drip campaign.  Now, it’s time to reveal how to create one on غيتغابس.

ما أهمية التسويق عبر WhatsApp بالتنقيط؟

WhatsApp drip marketing campaigns are crucial; it is all about sharing the right information with the audience at the right time. You can schedule and personalize the messages to be sent out in many content types including webpage links, text messages, videos, and other encouragement types using WhatsApp. Additionally, you may be able to send customized texts to any single user depending on the sales level at which they’re available. 

While most customers think a little, drip marketing campaigns assist them through their whole journey when making item purchases through tailored content.

كيفية استخدام حملات WhatsApp بالتنقيط؟

If you are wondering about result-driven campaign strategies, look no further. WhatsApp drip marketing campaigns such as the WhatsApp campaign allow businesses to target customers in several ways.  However, the primary goal always stays the same: to send relevant messages to valuable and existing customers. 

Let’s have a sneak peek at some sorts of WhatsApp drip campaigns that can be utilized:

1. خيوط مغذية

Respective customers interested in your brand and business are known as leads. Multiple people may be out there interested in your service, deals, and offers, and few will be more curious than others. Because of this, you have to partition and prioritize the customers before forwarding the messages. 

What does nourishing mean? It is an acronym for ‘engaging your perspective’ whereby you provide details until he or she becomes a permanent customer.  Nourishing leads involve offering product details and facilities, exploring the service, and all.

2. تحية عملائك

Not every client receives warm greetings. When you grab the attention of customers to use your service continuously, this is a time to share a welcome message. The content may include brief information about the company and information about the most requested services.

3. تأهيل العملاء

Meeting new customers is great but this can also be improved by the use of onboarding messages to achieve simple things like booking an appointment, requesting for test drives, or a product purchase.

4. الاقتراحات

The use of suggestions such as ‘you may also like’ is not restricted to OTT platforms.  The content may include brief information about the company and information about the most requested services.  You can describe service suggestions for every sector and customer perspective.

من خلال الاقتراحات، يمكنك الوصول إلى عملائك الحاليين وإقناعهم بشراء خدمات مشابهة لتلك التي يستخدمونها.

5. تجديد الإخطارات

You can employ the use of WhatsApp to remind your customers of their renewal for the subscriber-based products that you offer them. Sending the customers’ WhatsApp messages which will help the customers be informed about the renewal date or the payment is a good way to go.

6. التحقق من صحة حملات التنقيط

Sometimes, even after getting the deal done or when you had the service renewed, you would need to notify the customers too.  Whereas, before sending the messages, consider that a verification text is sufficient to say ‘booking done’ or ‘thank you.’ This enables the clients to send better interaction resources involving tips on how to use products.

7. المشاركة بالتسويق بالتنقيط

The final one is to add an interactive and personalized WhatsApp drip campaign to enhance customers who visit both online and offline stores. Such campaigns are specifically designed to satisfy clients. Companies may develop an engagement drip marketing campaign for current customers or each client and respective.

استخدم إستراتيجية 0,10,15،XNUMX،XNUMX في حملة WhatsApp Drip

Talking about this strategy, you should first send clear doubts or remind them that their bag is empty. These will bring back some of the customers to the page.

The next messages should mention a time-bound 10% discount or offer. This offer will once again enable some users to be convinced to make that purchase. 

Finally, after some days mention of this offer of up to 15-20% with a very limited period of validity would make the customers respond effectively.  

Like this, you will not lose your customers, and yet you can give them a flat discount to everyone.

تلميح: Using a client’s testimonial on your website or social media will make the discount more attractive. 

Ensure the customers feel, that if they use the offer this time, this is the best opportunity that they can grab, in case they respond. As for the coupons, always make sure that those they give you are automatically applied during the time of checking out the products. 

One such technique is to ensure the customers make the signature WhatsApp drip marketing. A typical and quite effective WhatsApp campaign that is well implemented aims at increasing conversion percentages from 3-4% to about 8-9%. 

WhatsApp drip marketing campaign gives the chance to improve the two ways of communicating on WhatsApp where it is possible to add real and instant reviews to the campaigns. 

Our multiple-step campaign may be automated relying on time, replies, and additional things. These top D2C businesses, particularly your competition within the market, are already trying with the number of messages shared, up to, with what is copied.

خطوات إعداد حملة WhatsApp بالتنقيط

There is no one-size-fits strategy, however, you can start applying the following steps to undertake some experiments:

• تحتاج إلى الوصول إلى واجهة برمجة تطبيقات WhatsApp للأعمال and a reputable WhatsApp Business API solution provider, such as Getgabs, to set up a WhatsApp drip marketing campaign. Then, you can operate Getgabs automated workflows or WhatsApp Broadcasts.
• باستخدام  بث الواتساب feature you may plan messages to be sent at certain times for basic drip campaigns.
• Utilizing Getgabs workflows is the most suitable resolution for associations seeking more customization opportunities and refined automation tools. Therefore, with the help of targeted messaging based on consumer data, firms may employ conversational AI technologies for the building of sophisticated WhatsApp drip campaigns.
• Human agents on the other hand will have the capability to pause the campaign for a particular contact without having to stop the whole audience. As a result of its auto functions, Interakt enables the creation of more captive and better-targeted WhatsApp drip campaigns.

أفضل 5 قوالب للتسويق عبر الواتساب بالتنقيط

The 5 templates that are effective for WhatsApp drip marketing that you can follow and use for your drip campaign messaging strategies are:

النموذج 1:

قم بتحية العملاء الجدد لعملك وإرشادهم من خلال المنتج أو الخدمة بأكملها. 

Welcome to [company name], Hello [customer name]!  We are privileged to get your attention and invite you to the platform that lets you discover your wants. You are only three clicks away from reaping the platform’s advantages and, therefore, the full potential. Here are the steps Follow the link [link]. Within the next few days, you will receive an email to launch it!

النموذج 2:

Remind the customer that you are concerned about them by giving more information about the brand and directing them. 

Unlock the potential of Getgabs! Hi [customer name], We are happy to see you familiarising with our service. If you have any trouble, worries, or questions please do not hesitate to contact us. We offer services to more than 200+ businesses, and we want to partner with you. Click on the video link to learn about the potential benefits of our platform in depth. We’re always dedicated to supporting you.

النموذج 3:

Some of the ways through which media can be employed include the use of videos or images and assisting the clients in starting the business.

Here is the video that details the right procedures to follow when trying to get the best out of the platform. 

• امسح رمز الاستجابة السريعة وشارك حملتك.
• ربط رقمك مع Getgabs.
• قم بتوثيق حسابك على فيسبوك للأعمال.

Consider following this four-minute video tutorial to get activated [link].

النموذج 4:

To persuade customers, showcasing victory/success stories, testimonials, or reviews can help with the product’s benefits.

يجلب التسويق على WhatsApp

On Getgabs, set up a WhatsApp drip campaign and send 1000s of opted-in customers in one click. Do not believe us? See the performance of [corporation name], which has been generating more than 2 lakh subsidiaries daily by sharing single WhatsApp notifications.

النموذج 5:

اسمح للعملاء بحضور الأحداث كمنافسة للتفاعل وجعل تجربتهم مع العمل أكثر جاذبية. بينما لا يستجيب العملاء لرسالتك، أرسل رسالة ذكية تحتوي على حوافز مثيرة لحماية عملية البيع.

Hello John! Hello Influence family, welcome to the [brand name] WhatsApp Game Show. The sale season is now over so you get only a chance to grab your free discount and offers. Are you ready to spin? Spin the wheel and get lucky!

8 نصائح فعالة لتحسين التسويق عبر الواتساب بالتنقيط

Effective WhatsApp drip marketing guarantees that the desired positive results are offered as you focus on them, especially for patients. The best tips you can use in your WhatsApp drip campaign are given below: The best tips you can use in your WhatsApp drip campaign are given below: 

1. قم بالاشتراك في WhatsApp

Permission from the audience should however be given before engaging in WhatsApp drip marketing messages. Ensure that you are on the right side of the law regarding WhatsApp’s terms and conditions/privacy policies. 

2. تخصيص حملة الواتساب

Personalize customers by using their names and details like their behavior, their interests, and things that were discussed previously. 

3. تقسيم الجمهور

Those customers should be segmented with the help of demographic measurements, such as interests, previous conversations, and purchase history to comprehend the content. Targeting the segment and creating different and specific content will ensure that the content created is highly relevant for each customer. 

4. استخدام الأتمتة

The action setup should depend on events and optimal message scheduling. The implementation of  أدوات أتمتة WhatsApp should done to ensure it is timely and relevant to every conversation.

5. إنشاء محتوى جذاب

Design great information for each recipient and employ media elements including but not limited to photographs, and videos, among others, to capture their attention. Furthermore, a strong and obvious call to action (CTA) might help direct the audience toward additional action.

6. خذ التردد والتوقيت بعين الاعتبار

Take into account the time and frequency of your campaign messages to avoid overwhelming or annoying your clients. You must also know their time zones so that you can give your messages to the customers within certain hours.

7. تتبع وتعزيز

To get the most desirable results, track your campaigns and enhance the content of your messages within the WhatsApp drip campaign step by step. To evaluate the success of your campaign, use analytic tools, A/B testing, and feedback gathering.

8. قم بتحديث المحتوى بشكل متكرر 

By updating your information frequently, you can avoid making it stale and repetitious. Try experimenting with various types of content regularly and develop the best WhatsApp drip marketing plan to achieve the best results.

أسئلة شائعة

س1. ما هي حملة التسويق عبر الواتساب بالتنقيط؟

A. WhatsApp drip campaigns are used to engage several audiences and to deliver the message after the right time has been considered.  They’re considered automated messages such as birthday wishes, welcome messages, and product notifications. 

س2. هل التسويق بالتنقيط مفيد؟

A. Yes, the Drip marketing campaign helps generate leads, develop customer relationships, and enhance interaction over time. The campaigns are dedicated to allowing you to select what customers or leads receive what type of messages. There is also the opportunity to modify every message the way to reach a specific segment of viewers.

Q3. Can I utilize video and images in the WhatsApp Drip Campaign?

A. WhatsApp drip marketing: Drip marketing makes it easy to broadcast messages in different content types which are supported over WhatsApp such as videos, images, web pages, and more. 

س 4. ما الذي يجب أن تتضمنه حملة WhatsApp بالتنقيط؟

A. The type of messages sent through the WhatsApp drip campaign can comprise welcome messages, onboarding clients, product suggestions, and abandoned carts among others. A drip campaign involves the release of small content portions over time.

س5. ما حجم المحتوى المتضمن في حملة التنقيط؟

A. • قالب رسالة واتس اب consists of up to 1024 characters in length but this is the number of characters you should aspire to when making the WhatsApp drip marketing campaign message simple, catchy, clear, and not more than 160-200 characters.

وفي الختام

WhatsApp drip marketing campaigns allow you to personalize and even dynamically enhance your experience, which serves to guide you through the levels of added interaction and therefore the added ROI. Fulfilling customer expectations and replying promptly is the best way to demonstrate yourself as a pro-customer brand.

لقد تحول العملاء إلى منصة اتصالات جديدة، وعليك أن تفعل ذلك أيضًا. هذه المرة، استخدم التكنولوجيا والمنصة الأكثر شيوعًا لاستهداف جمهورك. يتيح لك التسويق بالتنقيط عبر WhatsApp أن تكون مبدعًا وأن تستخدم لمسة مخصصة. 

Most significantly, it helps expand business awareness and become people’s first pick by 

sharing the proper message at a suitable time. Still, you’re thinking? Optimize the power of WhatsApp drip campaigns to push leads through the sales funnel.